Anita Millar

Agent Details

About Anita

Anita Millar, Broker-Owner of Royal Highlander Real Estate Consultants, is the St Augustine luxury listing specialist. 23 years in this market. Over 500 transactions closed. More than 100 million in career sales volume. Anita serves Palencia (her primary farm since 2003), Palm Coast, World Golf Village, and the St John's corridor north toward Ponte Vedra. What clients hire Anita for: pricing that closes. She uses the three most SIMILAR sales, not the three closest sales, to value luxury homes. In neighborhoods like Palencia where a 700K home can sit across the street from a 2M home, that statistical rigor is what separates a list-and-pray strategy from a sale at the maximum the market will pay. Anita is a Certified Luxury Home Marketing Specialist (CLHMS), CRS, ABR, SRES, GRI, and RSPS. She has been a Five-Star Professional for 17 years. She works each client personally, never farms leads out to junior agents. For top relationships she handles every property in the portfolio, often across three or more transactions over a decade-plus. Honest about market reality: the last five years have been choppy. The sellers who win are the ones who plan for that. Perseverance is part of the service.

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