Yuru Herrera Broker ®

Agent Details

About Yuru Herrera Broker

Yuru is currently a Broker Associate, she has the PSA Designation (Pricing Strategy Advisor), that certifies her when preparing a CMA (Comparative Market Analysis) and determining the maximum price that an owner could obtain for their property. She also has an e-PRO certification and she is also a Short Sales Specialist. Studies determine that if you work with a well-trained, aggressive and experienced professional, you won't leave money on the table and you'll get the best possible results in any real estate transaction. Yuru Herrera has a passion for everything she does, especially for real estate, as she has a unique power that allows her to connect, listen and understand the needs of each person, allowing her to create extraordinary connections. Yuru has a Bachelor Degree in Mass Communications with a minor in Corporate, Marketing and Advertising. From an early age she began to work in the corporate world in Venezuela; working for large national companies until her career took a turn towards the fascinating world of sales. In 2008, she joined a bank insurance sales team as Regional Coordinator at Banco de Venezuela, where she led a network of 25 offices, each with 4 agents on average. Quickly, her skills in strategy, monitoring, marketing and communication led her to always exceed her quotas in sales. Then in 2009, she entered the fascinating world of the pharmaceutical industry, working for large laboratories such as Farma, Roche and Sanofi Aventis; this part of her career allowed her to connect with doctors, patients, pharmacists and to exceed set goals. With more than 15 years of sales experience working for different sectors and transnational companies, Yuru arrived in Miami and founded a digital advertising agency. Being in a new country was another challenge for her and the perfect opportunity to reinvent herself once again. Yuru decided to start her real estate career and put all her knowledge and experience at the service of the people, because she understands that real estate is and will always be a people business and she firmly believes in the potential of each person, of each investor, each entrepreneur and each family to achieve their goals, when buying or selling a property. She’s bilingual, with fluency in both English and Spanish, and now focusing on French and Italian, as part of her goals of aggressively entering the high-volume international segment of real estate investment in Miami.

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