Cerissa Lauren

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About Cerissa

A home sale or purchase isn't just a transaction — it's a strategic decision, and it deserves to be treated like one. The margin for error is real: mispricing, the wrong marketing exposure, or a misstep in negotiation can cost you far more than time. What you need is a guide who has done this at a high level, repeatedly, and knows precisely how to protect your interests from the first conversation to closing. That's the work I do. I'm Cerissa Lauren, Dallas Broker Associate at CityUp Group, powered by PLACE, and a certified luxury home marketing specialist. Over 24 years in sales and business leadership, my team and I have closed $125 million in sales in a single year and guided more than 2,200 home sales — with a track record D Magazine has recognized as "Best of Dallas" for twelve consecutive years. This level of the market rewards precision and discretion, and that's exactly how I operate. Here is how I approach your needs: 1. I listen first. Your goals, timeline, and priorities shape the strategy - not a template. 2. I position with precision. Every property is priced and marketed using rigorous, AI-informed market analysis, paired with the kind of presentation a one-of-a-kind home warrants. For buyers, that same technology surfaces the listings — often before they're widely marketed — that genuinely match what you're looking for. 3. I execute with discretion. Negotiations, contracts, and every detail in between are handled by my team, so the process stays seamless and confidential from start to finish. The outcome: a transaction handled with the judgment, discretion, and results this level of investment deserves — and a partner who protects your interests as if they were their own. Let's discuss your goals. Reach out, and we'll build the right strategy for you.

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